Traditionally, cash is an account with a great deal of emphasis from an internal controls perspective, but it takes front and center stage in the cannabis industry. Given a large percentage of cannabis companies are funded by external investors, it seems realistic that folks would want assurance that their investment is being correctly monitored.īy far the biggest problem on everyone's mind is cash. A company's internal controls are procedures followed in order to protect the organization's assets. Should they though? Well, ask almost any CPA and the answer would be.almost certainly. Did I mention the rules of compliance can change literally at a moment’s notice? Given their unique situation, it's understandable why cannabis organizations don’t have a robust internal audit team reporting operating inefficiencies to their board of directors. In addition, they are at the mercy of a compliance quagmire consisting of downright conflicting federal, state and local laws. ![]() Highlight offers access to an engaged tester community, granular targeting, and live data in visualized dashboards, while cutting time to insight in half.Internal controls - what’s the big deal for the cannabis industry specifically? Most cannabis companies are in the early stages of becoming a viable, profitable, long-term business which means the vast majority of their attention is being put to scale their operations. The turnkey, all-in-one platform handles your product research end-to-end from recruit to report, including any shipping of product. Highlight is an agile in-home product testing platform. This desire to drive value is what keeps the entire Highlight team laser-focused and committed to a very successful journey ahead. Empowering brands to build better products is our passion and in the past year, we have helped brands like Nestlé and Estée Lauder experience big wins in successful new product launches as well as product refinements. We are thrilled that our fast growth and innovation in the physical product testing space has been recognized by Greenbook. Head of Growth at Highlight, Calista Corley comments on the big wins, This recognition proves that the Highlight Agile In-Home Usage Testing platform is making a massive improvement in the way physical product people get closer to their customers, and Highlight will continue to innovate new technologies that allow physical products to be developed in the same agile, customer-centric ways as digital products' In 2022's GRIT Report Highlight secured three top rankings in their debut on the report:Įthan Kellough, Chief Product Technology Officer at Highlight on the #13 Technology Provider ranking, 'Highlight's inclusion on the GreenBook Grit Top Technology Provider list is testament to the fact that physical product designers, developers, and marketers have been lacking technology solutions to get them exceptional product data on tight timelines. Continue Readingįounded in 2021, Highlight, a next-gen in-home product testing platform, is proud to announce their debut and high ranking for three areas in GreenBook's annual GRIT (Greenbook Research Industry Trends) Report. ![]() The report has become the most comprehensive and detailed look into the global market research industry with countless brands using it as a tool when they are executing on their research. GreenBook, the premier marketing and thought leadership platform for the global consumer insights industry, has published the GRIT Report annually since 2011. 29, 2022 /PRNewswire/ - Founded in 2021, Highlight, a next-gen in-home product testing platform, is proud to announce their debut and high ranking for three areas in GreenBook's annual GRIT (Greenbook Research Industry Trends) Report.
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