![]() ^ "History of the Birthplace of Pepsi".PEPSI: The Amazing Story Behind The Cola Wars". ^ "The Birth of a Refreshing Idea: Coca-Cola History".^ a b "1975: Cola wars heat up with launch of Pepsi Challenge".PEPSI: The Story Behind The Neverending 'Cola Wars' ". ![]() ![]() (manufactured by Monster Beverage, co-owned by and distributed by Coca-Cola) (manufactured by Nestlé in the US and by a joint venture between Nestlé and Coca-Cola elsewhere) (ready-to-drink products only, under license from Unilever) The following chart lists these competitors by type or flavor of drink. Many of the brands available from the three largest soda producers, The Coca-Cola Company, PepsiCo and Keurig Dr Pepper, are intended as direct, equivalent competitors. Both companies ran television ads during the Super Bowl, as Coca-Cola aired the commercial "A Coke is a Coke" just before the Super Bowl's National Anthem, while Pepsi ran a series of ads with the tagline "Is Pepsi OK?". We'll Bring The Drinks", and "Look Who's in Town for Super Bowl LIII". How Refreshing", "Hey Atlanta, Thanks For Hosting. Pepsi advertising tied to the game poked fun at the situation with slogans such as "Pepsi in Atlanta. Pepsi had been a major sponsor of the NFL for years, most recently renewing its sponsorship deal in 2011. Super Bowl LIII was played in Atlanta, which is where Coca-Cola has its head office, in 2019. The company continued to run the program for many years, continually innovating with new features each year. ![]() Due to its success, the program was expanded to include Mountain Dew and Pepsi's international markets worldwide. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Using the slogan "Drink Pepsi, Get Stuff", consumers could collect Pepsi Points on packages and cups which could be redeemed for free Pepsi merchandise. In the mid-1990s, Pepsi launched its most successful long-term strategy of the cola wars, Pepsi Stuff. Subsequent studies with scientific controls found only modest differences between Pepsi and Coke (see Pepsi Challenge for more details). However, the Pepsi Challenge was a marketing campaign and not scientific study. This prompted Coca-Cola's creation of "Diet Coke," and later on, "New Coke," both of which led to a major shifting point in the cola wars. The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola. In 1975, Pepsi began showing advertisements based on the Pepsi Challenge, in which ordinary people were asked which product they preferred in blind taste tests. Pepsi's logo utilizes the red, white and blue colors of the Flag of the United States, drawing on a strong sense of patriotism throughout its branding. Pepsi advertising is heavily supported by strategic sponsorships and online marketing. Some think the decision to replace the original flavor was actually a strategic masterstroke to bolster Coke sales once it came back on the market, which it did however, the Coca-Cola Company vehemently denies the claim. Consumer backlash to the change led to the company making a strategic retreat on July 11, 1985, announcing its plans to bring back the previous formula under the name "Coca-Cola Classic". In April 1985, The Coca-Cola Company introduced its new formula for Coca-Cola, which became popularly known as " New Coke". "New Coke" ĭuring the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to Diet Coke and competitors products, the company considered a change to the beverage's formula and flavor. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters (e.g., the Coca-Cola polar bear mascot and Santa Claus around Christmas). ( July 2020)Ĭoca-Cola advertising has historically focused on wholesomeness and nostalgia. This section may need to be rewritten to comply with Wikipedia's quality standards. Pepsi offered to sell out to Coca-Cola following both of its bankruptcies during this time, but Coca-Cola declined each time. In 1931, Pepsi went bankrupt once more, but recovered and began selling its products at an affordable 5 cents per bottle, reigniting the cola wars through today. The two companies continued to introduce new and “modern” advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until market instability following World War I forced Pepsi to declare bankruptcy in 1923. Two years later, in 1898, Caleb Bradham renamed his “Brad’s Drink” to “Pepsi-Cola,” and formed the Pepsi-Cola Company in 1902, prompting the beginning of the cola wars. By 1888, control of the recipe was acquired by Asa Griggs Candler, who in 1896, founded The Coca-Cola Company. In 1886, John Stith Pemberton, a pharmacist from Atlanta, Georgia, developed the original recipe for Coca-Cola.
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