![]() When data of potential customers (leads) are known, it is much easier to land them as a paying customer. In addition to the purchase, registering for a newsletter, requests for a brochure or other forms of responsive action are active forms of action. It is also important that the customer knows now where they can buy the product and/or service. As an extra stimulus, a special offer will make it a just a little more attractive for the customer to buy the product. This results in the customer buying the product and/or service. This final stage is about the customer taking action. What makes our product or service so special and unique?.Psychological aspects (somatic markers) can play a role in which a brand name can make an important contribution to the Desire factor. To win the customer over, certain product features could be exaggerated so that the product and/or service will become more valuable than that of the competition. The potential customer must crave for the product and / or service as it were and they must have the idea that they cannot do without it any more. How effective is our content marketing strategy?.How can we capture the interest of our customers?.In combination with price, guarantee and terms of delivery, USP s provide an important basis for generating a customer’s interest. These points of sale must be convincing enough for the potential buyer to purchase the product/service. The interest in the product/service can only be piqued after the unique selling points (USPs) have been highlighted. When attention has been drawn to the product/service, a customer’s interest will be piqued. How is the brand awareness campaign put together?.How can we make our customers aware of our new products or services?.What kind of messages do we want to convey?.Some questions you can ask yourself during this phase are: A good slogan can attract attention to a product immediately. This decision could be made based on colour, typography, sound, image or the use of celebrities. The attention of a potential customer must be drawn before they make a purchase decision. Whether it is a direct mail or an extended television commercial, the AIDA model has proved itself over time. Only then this model has a good chance of success. The rise of social media has seen this expand to encompass a variety of channels, networks and communities. In the funnel, the buyer and seller repeatedly go back and forth to guide the customer towards the final purchase decision.Īlthough the accuracy of the model is still very high, nowadays it is not solely the relationship between buyer and seller that plays a role in the purchasing process. This is why it is sometimes referred to as the purchasing funnel. Hence the model depicts the cognitive stages the customer goes through during the service or product purchasing process. In effect, the AIDA model follows the entire customer journey like a marketing funnel through the abovementioned stages of attention, interest, desire and action. Starting with Attention, the model must be followed step-by-step and ends with Action. AIDA model: what do the letters AIDA stand for?ĪIDA is the acronym for the terms Attention, Interest, Desire and Action. He developed the advertising theory based on his extensive past experience and became the marketing head at several large organisations. The training should be useful for the participant. ![]() ![]() Lewis is considered a pioneer in science-based methods and techniques for advertising and sales processes.įor Lewis, it was also very important to view advertising as a type of training. His main goal was to optimise sales pitches, specifically the interaction between buyer and seller. ![]() Do you want unlimited and ad-free access? Find out moreĮlias St.
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